Product Design · Growth & UX Strategy

Hi, I’m Julio Campos, a Senior Product Designer.

Based in São Paulo, I design onboarding and growth experiences at Nuvemshop, helping new merchants across Latin America set up their stores, start selling and upgrade, with teams in Brazil, Argentina and Mexico.

Nuvemshop

Redesigning the trial-to-paid journey

Nearly 3x trial-to-paid conversion within 14 days in Brazil, then scaled to Argentina and Mexico.

Nuvemshop

Redesigning the trial-to-paid journey

Nearly 3x trial-to-paid conversion within 14 days in Brazil, then scaled to Argentina and Mexico.

Nimbus Design System

Nuvemshop

Nimbus Design System

Helped migrate the admin to Nimbus and turned what we learned into the system’s documentation and v2.

Nimbus Design System

Nuvemshop

Nimbus Design System

Helped migrate the admin to Nimbus and turned what we learned into the system’s documentation and v2.

Background

12+ years between visual craft and growth strategy, now working remotely with product squads in Brazil, Argentina and Mexico.

About me

Services

Growth Design

Conversion optimization

A/B testing and experimentation

Monetization strategy

Activation and retention funnels

Design Systems

Governance and documentation

Componentization and scale

Cross-squad migration and adoption

Product Discovery

User research and interviews

Behavioral data analysis

Hypothesis validation

Craft & Execution

High-fidelity prototyping

Visual and interaction design

Handoff and engineering partnership